The concept of branding has taken an interesting twist in recent years. It has gone beyond the distinctions of products like Kleenex and Clorox and has entered the world of personal integrity. Staying “On Brand” is now a way to promote our best-self and stay consistent with our values. The process is fairly simple and begins with questions like these to help us identify our strengths and virtues:
What could you spend endless hours talking about?
What can you do better than anybody else?
What aspect of the world would be different if you were not part of it?
I found these questions in a recent article published by Forbes. And, sure enough when I answered them, I got a little clearer about who I am in the world. My brand, thankfully, will never be as big as Kleenex or Clorox but it did help me get more focused, and perhaps saved me from wasting time on efforts that don’t align with my personal best.
Hope you find it helpful.
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Right on. Great assessment.